Where Do AI Savings Go: Share Gains or EBITDA Expansion?

 profile

March 17, 2026

by a searcher from Rollins College in Orlando, FL, USA

Most people agree, as do I, AI will meaningfully change cost structures across all businesses. Lower headcount, reduced software spend, faster cycle times. The more interesting question is what owners and investors actually do with that efficiency. If AI drives lower operating expense or higher throughput, that should translate to higher EBITDA assuming pricing holds. But whether that margin expansion is durable is a separate question. If these tools are broadly accessible, you have to assume some level of price compression over time as competitors catch up. In that case, underwriting full margin expansion as permanent is probably aggressive. For early adopters, there are a few paths. Hold pricing and expand margins, reinvest into growth, or pass savings through to customers to take share. The right answer likely depends on how defensible the implementation is. If it is embedded in process or tied to proprietary data, you may have a window of durable advantage. If not, it is likely transient. Curious how others are underwriting this today. Are you assuming AI-driven cost savings accrue to equity or get competed away? Would also love to hear what folks have actually seen so far or how you are thinking about it in practice.
3
4
105
Replies
4
commentor profile
Reply by an investor
from Columbia University in Fairfax, VA, USA
You can't really underwrite expansion right now, but you can absolutely underwrite OpEx reduction. Based on the available toolset today, a few examples of what you can currently do: > Automate your inbound call system > Automate repetitive internal admin tasks > Refresh your site to improve SEO and GBP > Automate (or create) your marketing / customer acquisition flow > Connect your 3rd-party systems and automate steps your techs/folks in the field take (e.g., data entry into something like Service Titan) This is all incremental in terms of how it will impact the P&L immediately, but the bigger, downstream impacts are: > Negotiate lower pricing at renewal w/ any software providers > Should drive higher output from your team (not to mention, morale) > If you can invest time in #1, #3 and #4, it should improve conversion and margins I agree that this will all eventually get competed away, but that won't be for a while.
commentor profile
Reply by a searcher
from Dalhousie University in Miami Beach, FL, USA
Interesting debate! I'm not convinced it will lead to lower headcount overall, but I do believe output per employee will increase over time. A semi-related point on software talent: In the All-In podcast, David Sacks argued that the "Jevons Paradox" could be at play: before AI coding tools, many ideas remained dormant because the cost of implementation was prohibitive. By reducing that cost, that 'demand backlog' is unlocked, so more projects get created, which would increase the demand for software talent and resources, not decrease it. If I was a business owner, I could see myself hiring more employees to orchestrate and oversee AI tools to capitalize on the growth potential.
commentor profile
+2 more replies.
Join the discussion