Before a Canadian business owner thinks about valuation, advisors, or potential buyers, there is a more important question to answer: why sell? This podcast explores why defining your personal, financial, legacy, timeline, and emotional objectives should be the starting point for any successful exit strategy. The episode explains how a written “why sell?” statement can serve as a decision-making framework throughout a complex sale process. It covers financial goals, legacy priorities, family considerations, emotional readiness, Canadian tax considerations including the Lifetime Capital Gains Exemption, provincial differences, foreign buyers, and the possibility of internal succession when an external sale may not align with the owner’s goals. For business owners considering an exit, this discussion offers a practical approach to gaining clarity well before a transaction begins. By understanding what you truly want from the sale and documenting those priorities early, you can better prepare yourself, your family, and your advisory team for the decisions ahead. Explore more insights, guides, and resources at redacted (redacted