Will the name of my search fund company matter to potential sellers?
by a searcher from Ivey Business School at Western University in London, UK
I am trying to figure out what to call the company I will be using for my search. I have the first part of it, but I am unclear whether the second and last word should be "Partners", "Capital", "Equity", "Investments" or similar. Curious whether successful searchers have found better responses to cold lead generation efforts