Working In vs. Working On the Business - The Intentional Owner #20
Sam Rosati and Kaustubh Deo dive into the realities of small business ownership, exploring the tension between working in the business versus working on it. They share firsthand experiences from recent projects, unpack the challenges of scaling into larger, more complex jobs, and reflect on how owner involvement shapes day-to-day operations. The conversation offers a candid look at the trade-offs entrepreneurs face when balancing growth ambitions with operational realities.
They discuss:
• Lessons from moving between residential and commercial projects
• The role of owner dependency and how to assess it in acquisitions
• Defining the difference between working in versus on the business
• The importance of lead generation and long-term customer value
• Why strong operators are often more critical than capital or deals
This episode provides practical insights for entrepreneurs navigating the complexities of ownership and growth.
Topics:
00:00 - Intro
01:05 - A day in the life: Managing chaos
02:01 - Big jobs and unexpected challenges
02:44 - Activity competition and physical work
03:42 - Equipment issues and problem solving
04:11 - Collaborations and trades
05:32 - Commercial vs. residential projects
07:24 - The complexity of large-scale jobs
09:27 - Balancing operations and project management
18:27 - Working in vs. on the business
28:27 - Ride along insights
29:46 - Customer communication dynamics
32:29 - Owner dependence in small businesses
41:41 - Lead generation strategies
49:28 - Challenges of being an operator
53:49 - Reflections on search partnerships
57:48 - Conclusion and wrap-up