"You cut the go-go bar budget."
AO bought a property management company.
It had contracts, recurring revenue, and "sticky" customers. Sounded like the dream, right?
Two months in, sales tanked.
He called a meeting. Asked his sales team what happened.
Their answer?
"You cut the go-go bar budget. That's how we were selling."
Let that sink in.
The entire sales engine ran on taking clients to strip clubs. Not relationships or service quality — just go-go bars.
This wasn't in the CIM. The broker didn't mention it. Due diligence didn't catch it.
Because nobody asked: "How exactly does your sales team close deals?"
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