Going viral is the wrong goal on YouTube. I know this because I learned YouTube the hard way. When I started, I assumed (like most people) that the goal was eyeballs. The more views, the more leads, the more business. That's not how this works for B2B. Going viral on YouTube usually means getting a million views from people who will never buy from you. They watch the entertaining bit, click off, and never return. The algorithm rewards you with more of the same kind of viewer next time. The leads don't follow. There's a way to use the YouTube algorithm to feed your lead gen rather than chase view counts. It's the opposite of what most B2B advice tells you. And it's working better than I expected. I'm running a 45-minute session on exactly how. Thursday 16 July, 1pm (UK time)